Brochures printed in full color are an essential sales and marketing tool for most businesses. Cheap prices online allow you to have printed brochures that sell productsand services as well as tell a story about your company or practice. A well designed and written brochure is the key to many successful small, medium and large businesses. Inexpensive color brochure produce high returns on your investment.
Brochures are a good way for professionals providing needed services to promote their businesses or practices.
Note: JPG files are CMYK. To use them, you must save to desktop. Mac Users: use -CLICK, "Save Link As ..." PC Users: use RIGHT CLICK; "Save Target As ..."
STOCK
100LB GLOSS BOOK weight stock is the standard for Flyers, Sell Sheets, Brochures, Catalogs, Booklets, Posters, CD Covers and Inlays, DVD Covers and Inserts.
100LB GLOSS COVER stock is a high-quality, thick paper stock that is excellent for those who want a thicker book weight.
HEAVY 14 POINT card stock is the most commonly used for Business Cards, Postcards, Web Postcards, Rack Cards, Club cards, Greeting Cards, Rolladex Cards, Bookmarks, and Doorhangers.
EXTRA HEAVY 16 POINT card stock is available as a FREE UPGRADE just for the asking. Most online printing companies do not offer this extra value service. (16 point is not available for Greeting Cards)
FINISHES
AQUEOUS COATINGis more environmentally friendly than varnish or UV coating because it's water based. It is applied to the sheet by an additional coating tower on the press. It seals the ink which dries almost instantly and creates an additional gloss that
protects the sheet. It has better "hold-out" than varnish because it doesn't seep into the paper and it doesn't crack or scuff easily. Aqueous coating does, however, cost more than varnish but we think it is worth giving you the highest quality product as our standard. (FREE Aqueous on 1,000 or more)
OVERALL GLOSS UV COATINGis standard on all our 14 and 16 point card stock. UV coating is a clear liquid spread over the paper like ink and then cured instantly with ultraviolet light. UV coating gives more protection and sheen than either aqueous coating or varnish. Since it is cured with light and not heat, no solvents enter the atmosphere so it is environmentally friendly. (FREE UV on 1,000 or more card stock)
MATTE / DULL COATINGis available on all jobs printed on 14 or 16 Pt card stock. Matte coating creates a flat smooth look that reflects less light than glossy coatings. It removes the glare and is very effective over type. Use matte coating for a more subtle,quite effect.
SPOT UV COATINGis a great option for giving your printed piece the WOW FACTOR! Spot UV highlights and draws attention to a selected area by creating a visual stimulus to draw the eye. It enhances the value and give the impression of importance and quality to the finished piece.
SILVER (PMS 877) (available 5/0, 5/1, 5/4, 5/5)can be used on all cards. It creates a very unique and exciting look to distinguish you from your competition. Silver can be used in type, background or a boarder. It's sure to get your card noticed.
BROCHURE SALES & MARKETING IDEAS
Brochures can be folded in different ways to make your message more interesting. With front and back covers and inside panels photos and copy you can spread out to lead the reader trough you sale and / or marketing story. The fold you choose can deliver an interesting compelling presentation to the reader.
The best way to start a brochure project is to pinpoint exactly what you expect to accomplish. Target your distribution, and only think about the copy, layout design Your message should lead the reader to a call for action, so it must be well written with head, subheads, body copy and interesting photos and / or illustrations to hold the readers interest. layout is the next step. Use no more than 3 type fonts. You can layout your brochure in panels. Each panel can be a chapter in your story. One you have decided on the foundation elements you can think about design, which is the look of the brochure.
BROCHURE DESIGN AND PRODUCTION TIPS
We all have a different design sense. Most of you know bad design when you see it. If you have an idea but can't execute it with a professional look find a designer who can give you what you are looking for. Graphic designers design, Don't expect a graphic designer to write your copy. You are probably your own best copy writer. You knows your product or service better than you? Select two colors that work together, they can be soft or bright, blend or contrast each other. These will be the primary colors in you brochure. Before you start you design you should select a template for element positioning accuracy.
FAQ and FILE REQUIREMENTS
Be sure to read FAQ and FILE REQUIREMENTS to avoid common production problems. You are responsible for supplying correct printing files. No one can print a great job with bad files. Use print industry standard software programs such as Photoshop, In Design, Illustrator, and Quark Express- if possible. We can't help you make last minute changes if you use an obscure or free online design program. Make sure all your files are 300 dpi and cymk. The printing process uses CYMK (cyan, magenta, yellow and black) to make all the possible colors that can be printed. RGB files will converted to cymk change color. It's best to start out using CYMK so you can actually see the color your using. If you are not sure about what you are doing give us a call. Our professional team may be able to set you on the correct course. We are here for you.
COLOR PRINTING PROS OFFERS MORE THAN OTHER ONLINE COLOR PRINTERS:
FREE Aqueous on 100 Lb Book and Cover Stock (jobs 1,000 or more)
FREE UV coating on all Card Stock (jobs 1,000 or more)
FREE Upgrade from 14 to 16 Point coated Card Stock (On most cards with 1,000 or more)
FREE File Check to assure Quality
FREE Samples to Qualified Businesses
Wow Factor Custom Effects Available to make your Printed Piece Unique
High Quality full color Offset and Short Run Digital Printing Available
Cheap Wholesale Trade Prices
Three Turnaround Times (including Next Day to meet your schedule)
Standard sizes and Custom sizes available
A Variety of Paper Choices including recycled and FSC certified papers
