Because of their low price, door hangers can be an excellent way to promote your business.  In fact, there are people who have built their entire businesses from door hanger marketing.

If you are planning on making an order for door hangers, here are seven ways to get the best results from your door hanger marketing:

Use an Attention Grabbing Headline

Many people think that they should put the name of their business at the top of their door hanger.  However, this is actually a mistake.  While the name of your business should obviously be included on the door hanger, it shouldn't fill up the top of your door hanger.  Instead, you should fill this prime space with an attention grabbing headline.  By using a headline that grabs people's attention, you will be much more successful at getting them to read the rest of the information on your door hanger.

Keep a Pile with You

If you own a service business, always keep a pile of door hangers with you.  When you go out to someone's residence to do a job, after you complete your job, grab a handful of door hangers, and distribute them to the surrounding houses.  This approach only takes a few minutes each time you do it, but over the course of a month, you will have distributed a significant amount of door hangers to potential customers.

Print Your Hangers on Heavy Stock

The best way to ensure that your door hangers don't get blown away before anyone gets a chance to read them is to print them on heavy stock.

Show the Personality of Your Business

You're not a huge corporation, and that's not a bad thing.  In fact, it can work to your advantage.  People value relationships, so by showing the personality of your business on your door hanger, you can show people that when they choose your business, they will receive one-on-one attention from you and your business.

People Love Freebies

Businesses are always offering free stuff, and there's a good reason for this; people love things that are free, and it's a very effective way to not only get their attention, but to get them to actually respond to your door hanger.  The more value that your freebie offers, the better results it will generate.

End with a Strong Call to Action

While it's great if someone takes the time to read your door hanger, what's even better is if your door hanger gets them to take the action you want them to take.  For this to happen, you need to give the person reading your door hanger a strong call to action.  When they reach the bottom of your door hanger, you should give them a compelling reason to pick up the phone and call you, or to get in their car and visit your store.

Distribute Multiple Times

There's nothing wrong with distributing your door hangers multiple times.  In fact, it's one of the best ways to attract new customers with your door hangers.  Instead of annoying the recipient, receiving multiple door hangers from you over time will show that you are a reliable business, and you're not going to simply disappear one day.