When thinking of ways to draw customers to your business, it’s worth bearing in mind that you will almost definitely have some kind of competition for their attention.  It is very important to give the best first impression possible, in order to rise above your competitors and show that you are indeed the best choice.

Having a Wow Factor is something that will help your business to stand out from the competitors; when customers can see the care and attention that you have put into creating your business cards, flyers and other advertising and marketing literature, they will be far more likely to consider using your company over the others.

Striking artwork is, of course, essential to this.  You need to come up with a design that is relevant, simple, eye-catching and balanced. It has to really work.  Think about what kind of image you want to portray – Classy? Vibrant? Energetic? Professional? Your logo and the design of your printed products will be what people remember when deliberating what company they should be going with.  As we have mentioned time and again, first impressions mean everything.  If you don’t feel you can come up with something inspiring yourself, it’s worth commissioning an experienced professional graphic designer to get you the look needed. The additional cost can be well worth it if it increases your conversion rate.

And once you have chosen your logo and branding design for your printed products, it is time to think about your choices with regards to full color printing.  At Color Printing Pros, there is a large range of color printing ideas and services that will add that Wow Factor you are seeking.

A simple way of giving your business cards, post cards, club cards, rack cards and trading cards the edge is to use heavier card stock.  The heavy 14 pt card stock or even the extra heavy 16 pt card stock will immediately give your card products a more expensive look and feel, thereby making your business more profitable and professional.  In addition to this, you can choose to have the 14 pt and 16 pt card stock finished in a dull matte effect.  This reflects less light and gives your printed card products an elegant look and feel.

Spot UV Coating is a fantastic way of drawing your prospective customers eye to the design that you or your chosen artist took so much time and effort into creating.  The sharp, glossy contrast between your design and the more matte finish of the main body of the printed product draws your eye into your message and gives it a real premium look.

Metallic silver ink and color metallic effects can also give your full color printing jobs the Wow Factor.  Color Printing Pros offers you a method of creating over 150 metallic color effects you can easily create for most card products on 14 or 16 point card stocks.

Want something really different, try one of the latest stocks Color Printing Pros has added such as transparent plastic, waterproof or silk laminated. Be the first with these new stocks that offer you that one-of-a-kind looks. When choosing a provider for your color printing, Color Printing Pros should be your first choice for creating that Wow Factor without breaking the bank.  At the top of the color printing services game, they can give your printed products the edge over your competitors.