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Introduction To Color Printing

Your printed products are a very important part of your business, and it is unlikely that you will get very far without them.  From the obvious business cards to other products such as magnets, bookmarks and CD/DVD covers/inlays, you will be able to source and produce a variety of different media to help promote your company and inform your customers of products and services that you offer.

 

Online printing is easy, fast, good value for money and readily available.  You don’t have to find the time to walk around looking for a reputable printing shop.  Simply searching online will show you hundreds of online printing companies that promise to handle your full color printing jobs with care and attention.  It is hard to choose between them, so it’s always worth checking the website’s testimonials or even looking at independent review websites.  Online printing has many advantages over high-end printers; the main advantage being that they can charge less for quality work.  Online printers take more orders from all over the country, and are therefore able to bring their prices down much further than a high end printer.

 

Most online printing companies work in bulk orders, but it is also possible to order at smaller quantities (known as short-run printing). High quality short-run printing is perfect for the small business, test marketing or for those just starting out.

 

There are many color printing services available, and many ways to make your printed products stand out.  It is important to choose a provider that does full color printing (or “4-color process printing”, as it is alternatively known).  Full color printing uses 4 colors (CYMK – cyan, yellow, magenta and black) rather than 3 colors (RGB – red, green and blue), which is how we commonly see colors on our computer monitors.  The combination of RGB light creates white, whereas the combination of CYMK light creates black. It is physically impossible for a full color printing press to reproduce RGB, so it is important to make sure that you have converted your artwork files to CYMK before uploading your order to the website.

 

Before you think about ordering, make sure you have spent a while looking through the website thoroughly.  There will be many options you can choose from when selecting what products will be best for your company.  It very much depends on what kind of business you are running. If you own a nightclub, flyers and club cards will be a necessity for you. Flyers, a well-designed trifold, postcards, appointment cards and bookmarks make great promotional marketing tools.  If you run a fast food, carry-out or even a home delivery restaurant, door hangers as well as our 4 X 9 rack card menus would be a fantastic choice for you.  Take some time thinking of what is relevant to your business and what will offer you the highest return on your investment.

 

Color Printing Pros offer a huge range of color printing services at wholesale, trade discount prices.  They are the experts on full color printing and will make sure that your printed products stand out from the competition.

 

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