Postcards are a cheap way to target repeat and potential new customers to grow you business. They can producer high ROI (Returns On Investment) do not have to be difficult to design. When designing a postcard there are a few thing to keep in mind to assure maximum effectiveness.
1. You only get a split second to grab attention. In this case the bigger the better. Keep it simple, uncrowded and use a strong visual effect so it gets a second look
2. Branding is important. Decide on a look the fits your company's personality, modern, contemporary, slick, elegant, funky, etc. Look at your most successful competitors but do not copy them. Create your own identification
3. Don't get lost in your opinion of your companies importance with large logos and company details. Think of it as a billboard and or an announcement.
4. People react to postcards with a message they perceive will solve a problem and improve their situation.
Example, "PIZZA TONIGHT!!!"
5. Give your customers a compelling reason to act NOW. "Buy One, Get One Free". "25% Discount Coupon" "Free Upgrade To The Next Size".
6. Put a time limit on the offer to give it urgency.
7. Make it part of a marketing plan. Don't expect a one time miracle. Over a 6 month period the returns will be higher as more people see the campaign and become repeat customers.
8. Change the offer every month. Experiment and use the statistics to improve your product or service.
9. Make sure your postcard is technically correct for commercial printing. READ JOB SPECIFICATIONS and FAQ to avoid costly and time waste mistakes.
10. Use layout templates.
By following these ten steps you will significantly improve your postcard marketing results.
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