Brochures are an integral part of most marketing plans. Companies have used brochures (sometimes known as pamphlets) since the invention of the printing press. No other advertising, sales or marketing medium is as widely used as brochures. The reason is simple, they work. The newest printing technologies have made brochure printing the cheapest it's ever been. Color Printing Pros online printing service is a leading company offering affordable printing at wholesale prices. By taking advantage of new eco-friendly coatings and finishes you can create a custom brochure that separates you from your competition and states you are concerned about the environment. Unique brochures can be created using Wow Effects. These brochures can make your company stand out from your competition. Small and medium sized companies can now afford to level the playing field and use the same effects techniques at prices only big companies could afford. Now is the best time to print your company's full color brochure..

With custom tri-fold brochures, you can emphasize certain areas of your brochures and also use to your full advantage the sequence in which your readers will open your custom printed brochure. With this folding design, you can arrange your panel headlines from most important to least in the same sequence your reader will be opening your tri-fold brochure.

A general rule in preparing your text is to keep it short and sweet.The reader should be able to grasp the main points by simply glancing through the piece. If you bury your messages in dense text, the reader may simply decide that it will be too much work to read your brochure and just throw it away. Use headings and subheadings to group ideas together and help the reader focus on items that are of interest. The front cover of your tri-fold should be visually appealing and provide enough content to invite the reader to open the piece and read more. Make sure to include your logo, company name, a great "tag line" that sums up your products or services. The inside front panel
is an important panel of your trifold. It is a great place to summarize why the customer should choose you. When you open the trifold brochure fully, you have three full panels to write a complete description of your company and what it does. The back cover should contain your contact information. This is the panel that people are least likely to read, so if you put an important message there, it may be lost. Eye catching photos and graphics help to keep readers attention and interest.

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