Monthly Archives: October 2010

Spectacular Full Color Printing

When it comes to your business, only excellence will do. Average is not good enough! Every customer counts, so making sure that the image your printed products portray is an impressive one is very important. It’s not all down to design and layout; the quality of your color printing is what brings it all together.

When you have spent time designing and putting together your ideas for your printed products, you want to make sure that it all comes together like you imagined when it comes to the crunch. Color Printing Pros offer a range of online printing services at no extra cost that will take your full color printing jobs from good to spectacular!

If you are new to using online printing services, you may be concerned about whether or not your file is print ready. There is a dedicated page on the site that explains the criteria for printable files, but if you are still unsure you can send your file to Color Printing Pros for a completely free technical analysis. You will also be able to view low-res proofs online before any charge is made to your card, for even further reassurance that you will get the end result that you want.

If you are struggling to find inspiration for designing your company’s printed products, you may benefit from using a template. There are several free templates available which you can use to help you put together your important advertising and marketing tools. You may find that a quick glance at the template is enough to inspire you to create from scratch, or you might find that extra technical help is very beneficial.

A really easy way of making your company’s printed literature and marketing tools stand out from the rest is to simply use heavier card. It will give your business cards, appointment cards or club cards a much more premium look. Color Printing Pros offer a free upgrade from 14 point card stock to 16 point card stock, so it won’t even cost you anything to achieve a better impact on your prospective customers.

One of the many options you will consider with regards to your full color printing is the finish on your printed products. As standard, Color Printing Pros offer free gloss or matte aqueous coating or UV coating on all printing except for uncoated stocks. These impressive, shiny or matte/dull looks give your card an eye appealing finish, and also help to preserve the printed item. Of course, it is down to you what finish you prefer and you may decide to choose different finishes for different products. For example, you may think that your business card would look better with a dull/matte, spot UV or colored metallic finish, whereas your flyer would definitely benefit from a slick UV glossy coating to really bring attention to it.

Color Printing Pros know what it takes to create spectacular color printing effects, and even offer many of these effects as standard on your printing jobs at no extra cost.

Color Printing

One of the first subjects you will consider when starting out in your new business is your printed advertising, sales and literature. There is an endless list of various products that you can have printed to your exact specification to help advertise and promote your company.

Beyond the obvious (yet vital) business cards, there will be other things to consider, depending on what products and/or services your company offers. You may wish to consider catalogs, brochures, flyers, posters, DVD and CD covers, fridge magnets… the list goes on. The two most important things for the success of your business are networking and advertising. All printed products for your business will somehow fit into one of those categories, making your full color printing a real investment in your company.

You probably won’t realize the importance of printed products until you start your very own business. In the case of business cards and flyers, they will likely be the first glimpse of your company that a prospective customer gets. Products like fridge magnets and bookmarks will also offer advertising that continues well after the initial meeting or transaction. A lot of companies will give out “freebies”, either within mail order packages or at networking opportunities like trade fairs. Useful printed products with your slogan, logo or contact information on them (such as the aforementioned fridge magnets) are usually well received, and will help you target a wider audience of prospective customers.

A quick search online will reveal a multitude of color printing services; some based exclusively online, some high end, and some a mixture of the two. It is completely your decision which road you go down. High end color printing services will invariably charge more for full color printing, simply because they cannot reach as large a client base (and therefore get more business) as online printers can. The larger volume of print jobs can be “ganged” up with similar print jobs so costs can be shared, and saved.

You just can’t beat online color printing services for their user-friendliness, available options, and value for money. These companies know that they must make an effort to put their customers at ease and make the online ordering process as simple and foolproof as possible. Because of their much larger client base, they are able to bring their prices down further and offer more special deals than a high end retailer. A good company will also make it very easy for you to contact them, whether it’s via email or by telephone, to make sure that you feel comfortable at every stage of the ordering process. It is natural to be wary of the unknown, but in this digital age it is inevitable that you will end up doing business this way eventually. Your chosen full color printing company should be able to make you feel confident that you are getting the same high-quality service you would expect on the high end.

Color Printing Pros offer a huge range of different products and services, and have the tools, experience and expertise to give your color printing jobs the edge over the competition.