Monthly Archives: November 2016

endurace waterproof paper

Many businesses in harsh outdoor and indoor environments have a need for printing on waterproof, tear resistant paper. The solution is EndurAce paper. EndurAce is a 10pt. smooth bright paper which prints brilliant colors that are durable, tear and crumple resistant and don’t fade in the sun. EndurACE is a truly unique product consisting of special materials that make it water proof, resilient, and give it a durability that will last for many years. EndurACE gives your customers the ability to get maximum exposure out of each card.  EndurACE  has the feel and body of our 100 lb paper stock.
Restaurants need a high performance paper for menus and table mats. EndurAce is less expensive compared to heavy laminated menus. It wipes water and grease off easily for reuse. The menus can be used as a promotional free give-away, customers will keep them so your brand is in front of their eyes and minds.They can be used for business cards, flyers, postcards and door hangers. Some of their popular leisure and sport uses are for marinas, boating, divers, fisherman, golf cards and hikers maps.

waterproof paper stock

waterproof paper stoc

Trades that use EndurAce high performance paper for printing are: builders, contractors, architects, garden maintenance, construction and companies in the sports industry to name just a few. Their ability to preform well in extreme conditions, low need for replacement and affordable cost make this an ideal choice for any business needing high performance paper.

To find out more about EndurAce, go to: Help Center/ Waterproof

flyer advertising that will catch customers eyes and minds

In today’s down economy, many consumers are more selective and more concerned when making buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client’s attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.
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There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don’t have such as spot UV.  Spot UV coating is a great option for catching a customer’s attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

PR_PostCards_03Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn’t that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today’s business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer’s look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer’s eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a “WoW factor”then check us out at http://www.colorprintingpros.com.

cold foil vs hot foil printing

FOIL PRINTING

Foil has long been the standard to express the best in high quality printing.PR_FoilWorx_03
There are 2 ways to print using foil.

COLD FOIL PRINTING

Cold foil printing is a 21st century hi-tech WOW FACTOR EFFECT marketing tool that makes printing gold, silver and every combination of CMYK foil colors easy to create. You can even make color blends and gradations. The way it works is that on a selected area you want to foil an adhesive is printed on the card A foil laminate is then sealed on top of the glue using UV light to cure and dry it. This process is done on a offset printing press so you don’t need expensive custom made dies and traditional hot foil stamping. This revolutionary eye candy printing technique cost less and attracts as much attention as the old way. At this time we can only print cold foil on standard 2 X 3.5 business cards and 4 X 6 postcards. This is a designer’s and marketer’s dream because it’s not only possible, it’s also affordable for the average small business.
PROS:
Cold foil does not require a custom metal die.
Silver, Copper or Gold Foil printing as well as Akua Foil is printed in-line with the printing press.
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It only requires a simple mask to indicate the foil area.
Registration is very accurate.
You can combine as many process colors as you want using Akua Foil.
You can make blends and gradations using AkuaFoil.
You can add high gloss Spot UV coating as an option.
The process is fast.
The process is more affordable than traditional hot foil stamping.
Quick online quotes are available. Check out our cheap and affordable prices at https://www.colorprintingpros.com/foilbusinesscards.html
CONS:
Cold foil is not as bright as hot foil.
Colors are not as deep.
Dark colors are not recommended.

HOT FOIL STAMPING

Hot foil stamping, also know as foil blocking, became practical in the 1950’s when new formulas for colored foils became possible and they did not fade. The way it works is a custom metal die (usually a magnesium die) is made of the area you want foiled. A foil stamping machine is then used to heat the die and pressure is applied to a roll of foil onto the substrate you want stamped. If printing is needed for the project, it is printed on an offset printing press first and then transferred to a stamping machine.
PROS:
Foils are brighter and richer.
Holographic, Lenticular and Psychedelic colored foils are available.
You can use darker colors.
You can emboss or deboss foils.
You can emboss or deboss the substrate without foil.
You can make custom sizes with stamping.
You can use die cutting as an effect.
CONS:
Tight registration can be a problem.
Dies are expensive.
Stamping dies are usually outsourced. The more steps and people in a job, the greater chance of problems. Who is responsible when there is a problem may occur.
Different foils have different cost.
Size of the custom die affects cost.
It is more expensive than Cold foil.
Custom quotes required.
Color Printing Pros provides both cold foil and hot stamping services. If needed, our customer service experts are always available for free consultation to help you decide the method and practices needed to meet or exceed your expectations.