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A CHEAP MARKETING SOLUTION FOR POLITICAL CAMPAIGNS / NON PROFITS / SMALL BUSINESSES
WHAT IS EVERY DOOR DIRECT MAIL PRINTING?
Every Door Direct Mail Retail is a USPS cheap and effective direct mail marketing solution for targeting political campaigns, nonprofit organizations and businesses with affordable direct mail services. You can target local area mailings for only $ .142 cents for each piece. EDDM Retail is a strategy that produces very high returns on a very small investment. It's simple and easy to take advantage of this cheap direct mail service offered by your local post office. You don't need bulk mail permits, mailing lists or address imprinting. You choose the zip codes, city or mile radius and quantity you want delivered. Your message will go to every residential address and business or just residential address in that zip codes, city or mile radius of your choice.
Political campaigns and small businesses can regionally customized mailings to their ideal demographics at a small fraction of the traditional direct mail marketing costs.
RULES FOR EVERY DOOR DIRECT MAILING
The rules for the USPS service are simple and to your benefit so you will get noticed. The minimum size for each flat piece be more than 6.125 tall OR longer than 11.5. You can choose larger sizes of 4 x 12, 6.25 X 9, 8.5 X 11, 8.5 X 7 or 9 x 12. All sizes cost the same $ .142 cents ea to mail. These large sized postcards are printed on a heavy postcard stock so they won't get roughed up in the mail. The maximum weight for each piece is 3.3 oz. That's more than any of these size full color postcards weigh when printed on medium weight 100 Lb. cover weight, heavy 14 Pt. or even extra heavy 16 Pt postcard stock. You can even mail catalogs, brochures or anything else as long as it meets the EDDM Retail "commercial flat" size and weight requirements.
These mailbox billboard size cards make your message stand out and get noticed. They are a tremendous value. A 6.25 X 11 full color postcard is 300% larger than a standard 4 X 6 and $ .09 cents cheaper. You can bulk mail to all homes and businesses in a mail carrier's route. Each zip code has many routes. Each route contains about 300-600 homes and businesses.
EVERY DOOR DIRECT MAIL (A Marketer Dream)
This program is a direct marketers dream. Small businesses get an incredible bang for their buck. It's easy to target different areas and quickly see measurable results from each mailing. With the right offer and call to action this is a fantastic opportunity to increase business quickly with new and regular customers. Pick your zip code, select your best demographics in that zip code and you can map the carrier routes that best fit your target. To make this even easier the USPS EDDM website will automatically generate the necessary paperwork for the mail clerk at the post office. Even better, you can omit all businesses and mail just to homes with your endorsement to "Local Residential Customer" in the address area of the card so the carrier will omit businesses in their route. The maximum quantity allowed in the Every Door Direct Mail Retail program is 5,000 a day at any one post office. You can deliver to other post offices as long as you send 5,000 to each. This is so the post offices are not overloaded with EDDM mail.
POLITICAL DIRECT MAIL CAMPAIGNING
For political direct mail this is a very effective, inexpensive campaign strategy that can be used often to keep voters up to date and interested. You can use photos and tell your candidates story, use photos and attract volunteers to help your campaign. The results are easily verifiable when the checks roll in and it is not annoying and intrusive as robocalling. Online campaigning is important but the voter chooses to visit your site or your email never gets read. Ultimately you are preaching to the choir and have very little impact on independent and undecided voters. When you print an attractively designed saturation-mailing piece directed to a researched targeted district it will be very effective and should produce voters you may not have considered as supporters.
NONPROFIT ORGANIZATION DIRECT MAIL MARKETING
Large nonprofits with big budgets and huge mailing lists use printed direct mail marketing because it creates a very high return on their investment, known as ROI. Now small nonprofits and those that serve local communities can take advantage of those high ROIs for a fraction of the cost by using Every Door Direct Mail. Using traditional direct mails services is very expensive, even when you consider bulk mail discounts. When you consider these high costs most nonprofit organization can not afford to reach their market and must limit their campaigns to email and their website.
THE SOLUTION
Every Door Direct Mail is the solution to expanding your marketing reach to your target areas at a very affordable price. For example, designing for printed postcards, brochures and flyers is cheaper and faster than designing and programming for the web. New websites take a long time, if ever to listed at the top of organic search engines first page, unless you can afford professional SEO (search engine optimization) services and that labor intensive, time consuming and expensive.
EDDM Retail is easily the best inexpensive marketing value for many small businesses, political campaigns and nonprofit organization. The fastest way to get your message out and see the results is by targeted direct mail using EDDM Retail.
GET EDDM QUOTE
Call us (800) 598-1841 to discuss your printing needs or go to CUSTOM QUOTES - fill out form and we will get back to you. Our knowledgeable professional representatives can advise you and make suggestions on how to best achieve affordable printing solutions. We are here for you.
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