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PRINTING CHOICES

TYPES OF COATINGS and FINISHES

 

Coatings are used on printed products primarily for protection or to achieve certain visual effects. Coatings can provide protection from moisture, scuffing, scratching and finger prints. They can also be applied to one or both sides of a printed piece to create a glossy or dull finish or can be applied selectively to highlight a certain visual element.

 

 

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UV GLOSS COATING

 

OVERALL GLOSS UV COATING is standard on all our 14 and 16 point card stock. UV coating is a clear liquid spread over the paper like ink and then cured instantly with ultraviolet light. UV coating gives more protection and sheen than either aqueous coating or varnish. Since it is cured with light and not heat, no solvents enter the atmosphere so it is environmentally friendly. Also available as UV ONE SIDE/ NO COATING ONE SIDE.

Coating Advantages for Printing:

Available in: business cards,

 

 

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MATTE / DULL COATING

 

MATTE / DULL COATING is available on all jobs printed on 14 or 16 point card stock. Matte coating creates a flat smooth look that reflects less light than glossy coatings. It removes the glare and is very effective over type. Use a matte coating for a more subtle,quite effect.

Coating Advantages for Printing:

Available in: business cards,

 

 

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SPOT UV COATING

 

SPOT UV COATING is a great option for giving your printed piece the WOW FACTOR! Spot UV highlights and draws attention to a selected area by creating a visual stimulus to draw the eye. It enhances the value and give the impression of importance and quality to the finished piece. For instructions on how to create spot UV, go to: CREATING SPOT UV FILES.

Coating Advantages for Printing:

Available in: business cards,

 

 

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SILK LAMINATED COATING

 

SILK LAMINATED COATING are new in the market and have elegant and unique texture. They come in 16PT full color options and are laminated with special material that gives the cards a very pleasant Silky texture.

Coating Advantages for Printing:

Available in: business cards,

 

 

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WATERPROOF COATING

 

EndurACE (our WATERPROOF COATING) is a truly unique product consisting of special materials that make it water proof, resilient, and give it a durability that will last for many years. EndurACE is a 10pt thick stock which has the feel and body of our 100lb paper stock.

Coating Advantages for Printing:

Available in: business cards,

 

 

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AQUEOUS COATING

 

AQUEOUS COATING   is more environmentally friendly than varnish or UV coating because it's water based. It is applied to the sheet by an additional coating tower on the press. It seals the ink which dries almost instantly and creates an additional gloss that protects the sheet. It has better "hold-out" than varnish because it doesn't seep into the paper. Aqueous coating doesn't crack or scuff easily.  This coating does, however, cost more than varnish but we think it is worth giving you the highest quality product as our standard. (FREE Aqueous on 1,000 or more). SATIN AQUEOUS COATING will provide the printed matter with a beautiful satin gloss and protection.

Available in gloss or dull finishes, water based coatings offer other advantages as well.

Coating Advantages for Printing:

Available in: business cards,

 

 

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WHETHER TO COATING OR NOT

 

In most instances a coating will help protect and enhance your final printed product. They are a must for any piece being mailed, or recommended for any product printed on coated paper that will get handled, such as business cards, brochures, bookmarks, rack cards, catalogs or presentation folders. Your printer can help you decide what type of coating is right for your project. There are certain times when you do want your paper to go naked. It may be difficult to write on coated paper, especially if it has a glossy coating. If you are ordering greeting or note cards and intend to write inscriptions on the inside make sure to specify no coating on the inside of the card. The same goes for the address side of postcards or other mailing panels unless your printer or mailing house assures you they can print addresses on coated paper. If in doubt ask for some samples and run them through your printer or try writing on them.

 

 

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